R. Douglas Nelson
Ginza District, Tokyo, Japan 1987
DESCRIPTION: - In this store, a series of themed merchandise displays were placed within a fantasy Fairyland environment. Each display was designed to act as a Three-Dimensional commercial for a different product line. Audio animatronics and special effects were integrated into these merchandise zones. A story, music, and friendly characters now welcome us to this world and help to create merchandise appeal. Since its completion in 1987, this award-winning store became a "must see attraction" in Tokyo.. This gallery includes design sketches, brochures, and as-built images, for educational purposes.
CREDITS: - Produced by Landmark Entertainment Group, for Sanrio Co., Ltd., Tokyo, Japan. Concept Designer/Design Director R. Douglas Nelson. Design & Illustration by Wes Cook, Michael Humphries, Rebecca Mills and others. Special thanks to the Landmark team including Show, Art and Technical Directors, the Sanrio team, and the many other talents (too many to list) that helped set this new standard in merchandising environments.
COPYRIGHT: © 2008 R. Douglas Nelson.  All rights reserved, unless otherwise noted.
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