Some Questions Answered – Scent Marketing
Integrated Scent Marketing Systems
Since developing the basic aromaComposer and its controller systems I have received various inquiries from individuals and companies, through the years, from around the world, interested in using our system for scent marketing purposes. We have previously considered placing all components into a single box, mounted within a kiosk or display, similar to our new prototype.
April 2008 -From a letter following conversations regarding a marketing display:
“The aroma composer is based upon a modular system, and size is dependent on the number of scent blends required. The more advanced versions produce (1,000+) thousands of different scents. If a system puts out only one “Signature scent” or just a few scents, the size is quite small. The system can be built into a pedestal base or a wall mount device…”
Question: “Did I understand correctly? We might use a solution that trigger scent once client approach close to our product and a … sensor trigger the scent to go.”
”Absolutely correct. We might even be able to detect the location and distance of a user, target them, and draw them in to view a display. All things are possible.”
December 2006 – Reply from Doug to a restaurant chain planning to use scent for marketing:
“We produce physical systems that diffuse high quality scents that can change over time depending on our designed programs. These scents often accompany sound tracks or other sensory effects such as mood lighting. Our patented systems are fully automated.”
“For Instance, in your case, you might want to produce a wake-up scent in the morning that complements your breakfast menu, or draws people into your space for that perfect wake-up meal, depending on it designed purpose. Late in the day it time to decompress… what scent complements or beckons soon to be customers toward a beer with Fajitas?”
“We use the emotional appeal of an aroma to drive customers toward a product or to stimulate an action or thought.”
“We work with various scent-designers and aromatherapists to produce scents and scent programs with targeted appeal. We program the scents and produce the hardware to distribute them best for desired effect. We can even project a beam of scent along a narrow path, which hits only a limited targeted area (like just outside of a doorway).”
“This is corporate branding taken to the extreme.”
July 31, 2007 – Email Reply to Belgium re: Scent-Marketing
Question: I am looking for aroma systems as a marketing tool, that can contribute for our Company Brand Awareness around DESIGN for Food & Wellness.
“In a kiosk or game application, blending and projection of different scents in combination with other media is very doable. Software to permit web triggering of scents is relatively simple. The cost of the hardware would be reasonable for professional kiosks, multisensory integration, trade shows or other commercial use, but is expensive for “average” home computer users. This is a high resolution, high end systems, designed for projecting true – organic aromatherapy essential oils, not for chemical simulated scents.”
“Wellness is one of the prime purposes of this soon to be product… also LOHAS market in USA.”
c.2009 R. Douglas Nelson. All rights reserved.
